Question: In the IT industry, how is Product Management different from Product Marketing? What are the roles and responsibilities shared by them and what is the difference between the two and are there any good options in India for a career in them?
Good question. Product Management and Product Marketing are used interchangeably in most IT companies. The role is to develop and maintain a product roadmap which covers all its features and functionalities, and prioritize product improvements through (a) ongoing customer interaction (b) ongoing vendor discussions to incorporate their product roadmaps. So if your product has multiple components/vendors, then the roadmap will be more complex to manage.
The Product Marketing role will definitely have customer interaction and presentations to help them understand your product better. Typically Product Marketing managers will work with the sales teams in prospect proposals and presentations. Product Management role will have more involvement in the product development as well, so there will be more interaction with the IT development and support teams.
Ask the company if you will be meeting/interacting with the product’s customers. If no, then its not Product Marketing.
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